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Lead Generation Internship

Inbound and outbound lead generation and qualification.

3 Months (12 Weeks)Completion certificate

Program overview

A 12-week, practice-focused lead generation internship. You learn the fundamentals, complete weekly practical assignments and finish with a domain-specific project that you can add to your portfolio.

What you will learn

  • Core concepts of lead generation
  • Hands-on Lead magnets
  • Hands-on Landing pages
  • Hands-on Outreach
  • Professional documentation and presentation

Tools & technologies

  • LinkedIn
  • HubSpot CRM
  • Google Forms

Skills you will develop

  • Lead magnets
  • Landing pages
  • Outreach
  • Lead qualification

Practical assignments

  • Weekly Lead magnets exercise
  • Weekly Landing pages exercise
  • Weekly Outreach exercise
  • Case-study write-up

Weekly learning roadmap

  • Introduction to lead generation
  • Core concepts and fundamentals
  • Orientation to LinkedIn, HubSpot CRM
  • Guided learning modules
  • Initial practical assignments

Project expectations

Plan, build and document a complete lead generation project applying the skills from all three phases, then present it for evaluation.

Eligibility

  • BBA / MBA
  • Digital Marketing students
  • Any graduate
  • BCA

Career opportunities

  • Digital Marketing Executive
  • SEO Executive
  • Social Media Manager
  • Performance Marketing Associate