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Search Engine Marketing Internship
Google Ads search campaigns, bidding and ad copy.
3 Months (12 Weeks)Completion certificate
Program overview
A 12-week, practice-focused search engine marketing internship. You learn the fundamentals, complete weekly practical assignments and finish with a domain-specific project that you can add to your portfolio.
What you will learn
- Core concepts of search engine marketing
- Hands-on Campaign setup
- Hands-on Keywords & bidding
- Hands-on Ad copy
- Professional documentation and presentation
Tools & technologies
- Google Ads
- Google Analytics
Skills you will develop
- Campaign setup
- Keywords & bidding
- Ad copy
- Conversion tracking
Practical assignments
- Weekly Campaign setup exercise
- Weekly Keywords & bidding exercise
- Weekly Ad copy exercise
- Case-study write-up
Weekly learning roadmap
- Introduction to search engine marketing
- Core concepts and fundamentals
- Orientation to Google Ads, Google Analytics
- Guided learning modules
- Initial practical assignments
Project expectations
Plan, build and document a complete search engine marketing project applying the skills from all three phases, then present it for evaluation.
Eligibility
- BBA / MBA
- Digital Marketing students
- Any graduate
- BCA
Career opportunities
- Digital Marketing Executive
- SEO Executive
- Social Media Manager
- Performance Marketing Associate